Client
The client, an EU-based IoT company, sought to integrate modern technology into everyday objects, expanding into home automation, health monitoring, and smart lifestyle products. 

Problem Statement 

The client aimed to create an innovative mug holder with a foldable screen that wirelessly project screen from a smartphone, offering an interactive experience while drinking. Key requirements included a spill-resistant foldable display, ergonomic design for any standard mug, Wi-Fi connectivity for seamless streaming, and a portable battery with 2+ hours of backup.  

Solution 

Approach: 

Our team began by analyzing the client’s requirements and conducting an in-depth feasibility study to ensure that the project could be executed within the client’s technical specifications and budget constraints. The main challenge was integrating a foldable display into a durable, compact design that would be able to withstand both physical and environmental stresses such as spills and heat. The development process was divided into the following phases:


  • Phase 1: Research & Feasibility Study
    • Foldable Display Technology Research: The first step was to explore foldable screen technologies that were available in the market. We collaborated with global vendors to locate foldable display technologies that could withstand daily use, including potential exposure to liquid spills.

    • Processor and Connectivity Validation: Since wireless content casting from smartphones was a core feature, we validated various processor options. We chose a Linux-based processor that could support wireless casting through proprietary scripts, allowing seamless integration with Android and iOS devices.

    • Design Conceptualization: Our team conceptualized the device’s design, focusing on creating a holder that could comfortably fit standard mugs, accommodate a foldable screen, and incorporate necessary technical components like Wi-Fi and battery modules. 

    Phase 2: Prototype Development
    • Screen Integration and Processor Setup: We developed a wireless casting system that allowed users to project their smartphone screen onto the foldable display seamlessly. We used HDMI screens to simulate Android/iOS casting functionality, ensuring the system worked effectively before the actual foldable screen was sourced. 
       

    • Battery-Powered Operation: A significant challenge was designing a power-efficient device. The mug holder needed to function wirelessly for up to two hours on a battery, so we carefully selected and optimized a compact battery pack. We minimized the device's power consumption by refining the circuit design and eliminating unnecessary connectors. 
       

    • Thermal Management and Design Refinement: We leveraged 3D-printed SLA (Stereolithography) technology to create the mug holder, which allowed us to test different designs quickly. We also tackled potential heat issues by integrating an efficient heat sink to manage the temperature generated by the processor and battery during operation.



  • Phase 3: Product Testing

We conducted several tests, including: 

  • Performance Testing: Ensuring that the device could wirelessly stream content without lag or interruption. 

  • Battery Testing: Evaluating the battery’s longevity, ensuring the device lasted at least two hours on a single charge. 

  • Thermal Efficiency Testing: Monitoring heat dissipation to ensure that the components did not overheat. 

  • Usability Testing: Testing the device with a range of mug sizes (8-10 varieties) to ensure it was universally compatible. 

  • Waterproofing Testing: Simulating liquid spills to ensure that the foldable display and the internal components remain functional.

Client Feedback and Refinement


After conducting these tests, we sent a video demonstration to the client showcasing the device’s functionality: users could drink from the mug while casting content onto the foldable screen. The client reviewed the prototype, providing feedback and requesting minor design tweaks for aesthetic enhancement. Within 2-3 months, the prototype was finalized and delivered to the client.

Business Value
The product is undergoing final optimizations to improve affordability for the consumer market. Key milestones achieved to date include:

  • Funding Raised: The client has successfully raised $1.2 million in funding to support production and growth. 
  • Partnerships Secured: Collaborations with major organizations have been established, signaling strong future potential. 
  • Market Potential: 15% increase in pre-production orders, indicating a high demand for the Smart Mug. 
  • Commercial Success: Positive investor interest and growing pre-orders point to a promising market launch.

A future-proof, intuitive design with excellent engineering.